Prepare for Google's Helpful Content Update

October 2, 2023

Giancarlo Viterbo

Google's Helpful Content Update - this will destroy your site if you don't follow these steps!

In a recent video by Jesse Cunningham, he shared valuable insights about Google's new Helpful Content System update rollout. This update emphasizes the importance of creating high-quality, informative content that is genuinely helpful to your target audience. It is a step towards rewarding websites that focus on providing real value rather than solely aiming to rank well in search engines.

I personally needed to sit down with my team at Gadget Pilipinas to improve our current and new contents to rank better, moving forward. Here are the steps that we did based on the insights I gathered from Jesse's latest video.

Google SEO, Google Helpful Content Update

Audit Your Existing Content

The first step in preparing for the Helpful Content update is to audit your existing content. Take a close look at each piece and ensure that it is helpful, informative, and relevant to your target audience. Remove any outdated or thin content that no longer serves a purpose.

Focus on User Intent

When creating new content, always keep your target audience in mind. Consider what they are searching for and what problems they are trying to solve. Write content that answers their questions and provides solutions. By focusing on user intent, you can ensure that your content aligns with what your audience is looking for.

Write for Humans, Not Search Engines

Don't fall into the trap of keyword stuffing or writing in a way that is unnatural. Instead, concentrate on writing clear, concise, and engaging content that your readers will enjoy. Google's algorithms are becoming smarter at understanding natural language, so it is crucial to prioritize readability and user experience.

Use High-Quality Sources

When including external links in your content, make sure to use authoritative and credible sources. This helps establish your content as well-researched and trustworthy. By referencing reliable sources, you can enhance your website's credibility and demonstrate your expertise to both users and search engines.

Best Practices to Make Your Website Ready

Google SEO Helpful Content

Original and Unique Content

Avoid duplicating content from other websites or relying on AI-generated content. Google values originality and uniqueness, so invest time in creating content that stands out.

Provide Value to Readers

Your content should be informative, helpful, and engaging. Address your readers' questions and provide solutions to their problems. By consistently delivering value, you can build trust and loyalty among your audience.

Avoid Black-Hat SEO Practices

Resist the temptation to engage in keyword stuffing or other unethical SEO practices. Focus on writing content that is clear, concise, and easy to read. Genuine and high-quality content will always be rewarded by search engines in the long run.

Use High-Quality Sources

When linking to external websites, ensure that they are reputable and trustworthy. Associating your website with reliable sources further establishes your own credibility.

Establish E-A-T Signal

Expertise, Authoritativeness, and Trustworthiness (E-A-T) are vital signals for search engines. Establish your website as an expert in your field by creating high-quality content and obtaining backlinks from reputable websites. Maintaining a positive online reputation also contributes to building trust.

By adhering to these best practices, you can ensure that your website is well-prepared for Google's new SEO Helpful Content update. Prioritize creating content that genuinely helps your audience, and you'll be rewarded with improved visibility and rankings in the long run.

Watch the full video below:

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